Coming up with an original and successful idea is often difficult. Many inventors or famous business people didn’t come up with their ‘million dollar’ idea in a day. In fact, it may have taken them years to create the perfect product idea or maybe it was by some freak accident while trying something else.
Take the chocolate chip cookie for example, Ruth Graves Wakefield, a dietician and food lecturer, prepared all the food for the guests at her families Inn. One night while baking she ran out of baker’s chocolate and instead chopped up a semi sweet chocolate bar expecting the chocolate to melt and disperse through the cookie dough as regular baking chocolate would. Instead, the chocolate pieces kept their individual form, but were softened and perfectly gooey, creating the world’s first known chocolate chip cookie!
The point here being, you need a good idea before you can really start a business! Here are some ways to get those creative juices flowing.
A good way to start thinking of ideas that could work for you is to start with a fresh mind. Stop thinking about what’s currently stressing you out, and just relax.
Draw a hot bath, take a nap, go for a run, anything that helps you clear your mind and you’ll be able to concentrate more on coming up with your business idea.
Explore Your Interests:
When starting a business, you definitely want to come up with an idea that interests you and that you are passionate about. Think about things you would consider fun instead of work and maybe it’ll turn into a great idea!
Write It Down:
Take a pen and piece of paper and write down any ideas that come to mind throughout the day. It could literally be anything from a thought about something you use to get ready in the morning to how your lunch food is served.
Write every product or service idea down that you think could be of value to someone.
Guaranteed you will have to eliminate some ideas because they just aren’t possible or there’s already some product out there that serves a similar purpose.
Think About What Bugs You:
Look at the way you do things and think about what frustrates you and how you can fix it. If you can think of a solution that others would find useful then there’s your idea!
Look At The New Fads:
New trends catch on fast, so try to get involved with a fad early! Fads come and go though, so try coming up with something you think people will stay interested in for the long run.
Take Charmed Aroma Candles, the candle with a ring in each one and an appraisal code. Women love the idea of getting a candle and jewelry, especially if they receive the high end $5000 dollar ring. People are very interested in this product and now another company is selling Pearl Bath Bombs. A bath bomb that fizzes till the hidden “pearl” is shown. This is another product that women will love with basically the same idea.
Do The Research:
What better way to find out what people want than to ask them? Talk to shoppers and see what things they would like to purchase but can’t find exactly what they want.
Always remember to do research while brainstorming, it is important to make sure there isn’t already an identical product or patent for what you come up with.